digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
Types of Digital Marketing
- Search Engine Optimization (SEO) The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. …
- Pay-Per-Click (PPC) …
- Social Media Marketing.
Digital marketing
As digital platforms became increasingly incorporated into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops,digital marketing campaigns have become prevalent, employing combinations of
- search engine optimization (SEO)
- search engine marketing (SEM)
- content marketing
- influencer marketing
- content automation
- campaign marketing
- data-driven marketing
- e-commerce marketing
- social media marketing
- social media optimization
- e-mail direct marketing
- display advertising
- e–books
- optical disks and games
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online advertising.